This blog post will explain why construction companies are so bad at marketing and how they can improve by investing in marketing.

1. Construction companies are not in the business of marketing – they don’t know what they’re doing!

It’s been a time-honored tradition for the construction industry to be bad at marketing. It’s not that they don’t know how to market – it’s just that there are so many other things on their plate like designing and building beautiful buildings, or managing projects from start to finish. Marketing has always seemed like one of those ‘nice-to-have’ activities, but never really crucial.  But with the changing landscape in business where companies need more visibility than ever before, now is the time for construction companies to take their marketing seriously and get ahead of competitors who have already realised this important change.

2. There’s a lack of knowledge about how to market properly, and this leads to failure most times

There are many factors that can lead to a company’s success or failure. Some people think it is the products they offer, others believe it’s how well their marketing strategy is executed. In reality, there are multiple reasons for why companies fail and succeed. It would be impossible to pinpoint one factor as the deciding factor for whether a business succeeds or fails because each case varies in what was done wrong and right by the management of that particular company at that time. 

However, when looking at some of our favorite companies such as Facebook and Apple, we noticed a common trend: they had great marketing strategies from the start which led to their success over other competitors with similar products like Microsoft Corporation.

It should come as no surprise then that marketing really does a lot to make a company successful.

3. Marketing takes time, which many construction companies and time equal money which means no marketing!

Marketing takes time. Marketing is not as simple as just getting the word out about your company; it requires strategic planning and an understanding of who you are targeting.

For construction companies, marketing can be even more difficult because they spend most of their time focusing on the actual building process. Construction projects come with strict deadlines and timelines, which means any downtime needs to be used intelligently.

4. The construction industry is so competitive that there’s a need to develop strong brand recognition

The competition is so stiff in the construction industry, it can be hard to stand out from the crowd and market yourself as an engineer or architect. In a recent study, a whopping 78% said they had at least one competitor and only 9% said they didn’t. This means that for every company we see, there are many more out there vying for their spot on the construction site. Competition is fierce!

That being said, there are a few things you can do to make your business more visible in this competitive environment. Among the best ways is by marketing. Marketing your services will help you get ahead of your competitors! It may seem counterintuitive but sometimes less is more when it comes to marketing.

Construction companies need to understand the importance of branding and how this can play an integral role in the companies future success. Whether this is through attracting the best talent to work for them or winning the most blue-chip clients; being a recognised and established brand is just as important as the product you deliver.

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